Lifetime value per customer.

Average purchase / subscription value

₹8,000

Avg purchase frequency per year

/yr

Average customer lifespan (years)

yrs

Customer Lifetime Value

₹1,44,000

Gross revenue per customer over their lifespan

LTV : CAC

Run the CAC tool first

Use the CAC Calculator in the same currency and we'll auto-display your LTV:CAC ratio here (3:1 is the gold standard).