What's the exact moment / scene where you first saw the problem? Make it sensory — date, place, person.

Who suffers from this problem today? What does the suffering look like in concrete numbers (cost, time, lost trust)?

What did you understand that nobody else did? Why is it your unfair advantage to see this?

In one sentence, what are you setting out to do — and for whom?

What does the world look like 5 years from now if you win? (Bold, specific.)

What's the strongest evidence you've shipped that the market wants this? Metrics, design partners, repeat usage.

What do you need today — money, hires, intros, partnerships — and what milestone does it unlock?